How we make money

Any site funded by advertising has a moral obligation to say so, because an ad next to an article and a sponsored article are not the same thing. This page explains where the money comes from and, above all, what is not done with it.

1. Where the money comes from

This site is funded exclusively by the advertising Google AdSense displays. Google pays per ad impression and per click. There is no other source, and it is better to say so than disguise it: without advertising this site would not exist.

The arithmetic is simple. The site publishes around fifty articles in two languages, four calculators, a maintained pricing table and a glossary. That volume does not live off visits alone, but off someone arriving from a specific search finding a useful answer and reading on.

2. What is paid and what is not

The practical consequence is this: if there is a generative AI advertiser on a page and next to it we write that the same tool fails to comply with the EU AI Act, both things appear on the same screen. Advertising does not buy editorial judgement, and that is exactly why a site that takes money for reviews cannot give you a useful opinion on a product: it is giving you the opinion of whoever paid it.

3. Advertising and the reader

Ads are shown through AdSense and, if you allow it, can be selected based on your browsing across Google sites and apps. That means the ads you see depend not only on this page's content but also on what you have seen elsewhere.

Advertising can be limited in two ways, and neither costs anything:

• On this site: the "Change consent" button in the bottom-left corner, and Google's consent dialog. Rejecting personalised advertising does not remove ads, it makes them non-personalised.
• At Google: ad settings, where you can opt out of personalisation across Google, or install the ads.txt extension in your blocker.
• With an ad blocker: it also blocks ads, but it is worth knowing that it also removes the use we make of your browsing for advertising, because that information would stop being reliable to advertisers and to us.

We do not selectively block ads or force you to see them to read. Everything —articles, calculators, pricing and glossary — is accessible without seeing a single ad.

4. What we do not sell

• We do not sell or transfer data. No database sales, no third-party transfers, no data brokers. Data generated as you browse is processed by Google and Cloudflare as described in the privacy policy.
• We do not sell your email address. Messages you send us are used to reply and nothing else.
• There is no registration wall. No accounts, no signup forms, no newsletters, nothing you have to give up to read.
• We do not charge for reviews. Nobody pays for a positive rating, and nobody pays for a negative one.
• We do not accept paid content. If it ever appeared, it would be labelled as advertising in the article itself and in the editorial policy. It has not happened and is not planned.

5. How the site is sustained

With unpaid work and advertising. Hosting is free, the content is written and maintained by one person with no external funding, and pricing data is checked against each provider's documentation. There are no investors, no outside funding and no company behind it that can decide what gets published or withdrawn.

The advantage of this structure is that the only possible criterion is the technical one and usefulness. The disadvantage is that nobody backs the site if something goes wrong, and that publishing pace depends on one person. We would rather you knew.

6. Common questions

• Do I pay more for being on a site with advertising? No. AdSense advertising takes no account of the article's content and does not know who you are. What it can use is your browsing history, if you allow it.
• Do you sell my data to advertisers? Not directly. What AdSense does is let Google use it to decide who to show an ad to, under Google's own privacy policy and what you accept in the consent dialog.
• Can I pay to have my product written about more favourably? No. That option does not exist and will not be added.
• What about articles about AI with AI advertising on the same page? It is common in this sector. The answer is that a rating does not depend on who paid for the ad space, which is why we also publish what is unflattering.

7. If something here does not add up

If you have read this page and think it does not match what you have seen here, write to alvarocimadevillawebs@gmail.com. We would rather you told us. The corrections page records changes made to this statement.